Billion Smiles is a Charitable Trust helping the underprivileged and uneducated children and adults to develop industrial skillsets which could eventually secure them a job and in turn, lead a respectful life without any destitute.
Billion Smiles had a freshly created website but lacked in SEO. The social media pages were not developed properly. Moreover, the image designs and video quality lacked an appealing factor. As a result, they weren’t getting enough publicity and interaction from the target audience as compared to competitors.
After evaluating the site, our ﬁrst priority was to optimize the site for SEO. We checked on proper on-page factors and oﬀ-page strategies (like building high-quality links) and used high volume and low competition keywords in the website. This helped increase organic traﬃc, which in turn, resulted in a signiﬁcant increase in interaction. Social media platforms were developed keeping in mind that the client works for a social cause, hence the posts should be meaningful and incite the feeling of helpfulness in the minds of the target audience.