Case Study: VV Studio

The Client

The Client VV Studio is a leading ladies’ beauty salon brand that has been developed by Bangalore’s most experienced women in the salon industry. VV studio offers a wide variety of salon services, all in all, it is a one-stop solution for all women’s beauty needs.

The Challenge

With growing demand and the need for a strong digital presence, VV Studio collaborated with Universal Mind Media for digital marketing services (Search Engine Optimization (SEO) and Visual Content Strategy). VV Studio needed to capture the top searches and positions in search engines and social media pages for their brand, to increase its sales.

The Analysis

Universal Mind Media conducted a thorough analysis of the competitor Brands from the perspective of users and search engines. Our analysis revealed that VV Studio needed a custom-designed website that could provide its users an ease of access to book appointments. Also, the client’s social media platform needed to improve in terms of post quality.

The Solution

  • Universal Mind Media created an integrated digital marketing strategy that included Website design, SEO, and Social Media Marketing to increase brand visibility, traffic, and sales.
  • Universal Mind Media assisted VV Studio with a search engine-oriented, optimized website building process by defining clean information architecture, choosing keywords, performing on-page SEO activities, and with a content-focused link-building promotion campaign.
  • We increased the site’s overall search visibility by optimizing the titles and meta descriptions of the website using white hat link-building tactics. With the Penguin and Panda algorithms in place, Umm redefined old-school link-building strategies and helped the site gain more visibility in search engines for most of its business keywords.
  • Universal Mind Media produced some high-quality visual content for social media platforms (Both images and videos)
  • Helped VV studio in building their Facebook ad campaign. We also helped the client optimize their YouTube Channel by tweaking the headlines, descriptions, and search tags for each video, and promoted them through various marketing channels.

The Results

The Facebook ad campaign received more than 3k visitors within a week, and the number of fans increased from 1.1k to 1.8k. Most of the client’s YouTube videos currently rank on the first page of Google’s search results and the number of views increased to 5k in two weeks. From the inception of the campaign, VV Studio’s traffic through organic search has increased by 1.5k.