Case Study: Navigus

The Client

Navigus is an education technology company based out of Bangalore with its operations active in over 15 countries all over the world. Navigus was founded in 2014 to serve students in India. The platform offers the online consultancy of various courses from universities and colleges across the globe with considerable flexibility, affordable cost and uncompromising quality.

The Challenge

With the growing demand and the need for a strong digital presence, Navigus turned to Universal Mind Media for help in Search Engine Optimization (SEO). Navigus India needed to improve their organic traffic, increase the web enquiries for Summer and Fall 2017 admissions, build website authority and increase brand awareness.

The Analysis

Universal mind media conducted an exhaustive website audit that addresses numerous technical issues and SEO opportunities in the website. Umm delivered a comprehensive and prioritized list of recommendations that entailed how to:

  • Implement search engine and user-friendly URL structure
  • Implement Schema.org for the website
  • Implement backlinking
  • Optimizing the key pages for SEO

The Solution

Universal Mind Media created an integrated digital marketing strategy that included SEO and Google Adwords campaigns to increase brand visibility, traffic and enquiries. We increased the site’s overall search visibility by optimizing the titles and meta tags of the website. Umm developed an onsite content strategy for their site and blog and created a content marketing plan that focused on placing quality content on authoritative blogs for increased brand visibility across the target audience.

The Result

As a result of Umm’s recommendations, the organic traffic increased by 85.68% from February 2017 to July 2017 compared to the same duration in 2016. Umm’s onsite content strategy helped increase the page engagement for key pages. Around 40% of the admission enquiries for the website were received through the organic channel. “When exploring for a good SEO and Digital Marketing agency for our company, we didn’t know where to begin or what to expect. We evaluated about four agencies and finally decided to outsource this task to Universal Mind Media. A wise decision indeed!” Their work on our website and internet marketing has brought significant organic traffic to our website. More so, the lead quality is well qualified, which is pretty remarkable – but like anyone else, we would always like to see more! Universal Mind Media did everything – with almost no time or effort by us! The best part was that we could completely trust their professional advice.

Traffic

The organic traffic is increased by 85.68%