Case Study: Nbyula

The Nbyula

Nbyula is online international work and studies platform created by Universalmind Technology Pvt Ltd (UMT) based out of Bangalore with its operations active in over 15 countries all over the world. The platform offers an online marketplace for services related to international work and study including but not limited to: the selection of various courses from universities and colleges across the globe with considerable flexibility, affordable cost, and uncompromising quality, financing, scholarships, application filing, visa and immigration, international accommodations, compliances & registrations, etc.

The Challenge

With the growing demand and the need for a strong digital presence, Nbyula turned to Universal Mind Media for help in Search Engine Optimization (SEO). Nbyula needed to improve its organic traffic, increase the web inquiries for Summer and Fall programs, build website authority and increase brand awareness.

The Analysis

Universal mind media conducted an exhaustive website audit that addresses numerous technical issues and SEO opportunities on the website. Universalmind Technologies Pvt Ltd delivered a comprehensive and prioritized list of recommendations that entailed how to: Implement search engine and user-friendly URL structure Implement for the website Implement backlinking Optimizing the key pages for SEO

  • Implement search engine and user-friendly URL structure
  • Implement for the website
  • Implement backlinking
  • Optimizing the key pages for SEO

The Solution

Through Nbyula Universalmind Technologies Pvt Ltd created an integrated digital marketing strategy that included SEO and Google Adwords campaigns to increase brand visibility, traffic, and inquiries. We increased the site’s overall search visibility by optimizing the titles and meta tags of the website. We developed an onsite content strategy for their site and blog and created a content marketing plan that focused on placing quality content on authoritative blogs for increased brand visibility across the target audience.

The Result

As a result of Universalmind Technologies Pvt Ltd’s efforts, organic traffic increased by 85.68% from February 2017 to July 2017 compared to the same duration in 2016. Universalmind Technologies Pvt Ltd’s onsite content strategy helped increase page engagement for key pages. Around 40% of the admission inquiries for the website were received through the organic channel. “When exploring for a good SEO and Digital Marketing agency for our company, we didn’t know where to begin or what to expect. We evaluated about four agencies and finally decided to outsource this task to Universal Mind Media. A wise decision indeed!” Their work on our website and internet marketing has brought significant organic traffic to our website. More so, the lead quality is well qualified, which is pretty remarkable – but like anyone else, we would always like to see more! UniversalMind Technologies Pvt Ltd did everything – with almost no time or effort by us! The best part was that we could completely trust their professional advice.


The organic traffic is increased by 85.68%